Facebook and Instagram ads can generate high intent leads, but conversion depends heavily on response time and follow-up quality. A delayed response can reduce interest and allow competitors to reach the prospect first.
Teams should assign new leads quickly, use clear statuses, record communication history, and review campaign performance regularly. These habits make it easier to understand which ads generate serious prospects and which ones need refinement.
MarketingHub supports this workflow by bringing generated leads into a single dashboard where teams can track, manage, and convert them more consistently.
